EXTRA BUTTER X BROOKS CASCADIA 18

I was given the reins on this project with Brooks and tasked with designing a sneaker that bridged the established Brooks running world with Extra Butter’s street wise consumers, who value style just as much as comfort and durability. I remade the entire upper of the sneakers TPU layer with a special water pattern and a clear splash texture overlay to push the feeling of morning dew, or light rain. The colors are all custom, the laces took 3 rounds to get right, and the tongue logo further pushes the motion seen throughout the sneaker. The final product is a love letter to the city, to running late, beat traffic lights, early mornings and late nights.

“Inspired by the constant motion and energy of NYC, the upper was revamped with custom shaped “Splash” TPU toecap and mudguard overlays, and PrintDyed Mesh. Graphic Extra Butter branding seen on the mesh tongue and insoles. The Cascadia 18 is built upon Brooks’. proprietary Trail Adapt System for comfort and support on any terrain, embellished with a duo-tone splatter outsole. Packaged with secondary laces and a custom “Splash Motion” designed box.” - Media Brief by Bernie Gross.